How we exponentially grew the pipeline of this corporate accelerator program by delivering them 199 qualified sales opportunities in 3 months.
We define a 'Sales Opportunity' as a meeting-ready lead interested in your product or services.
These campaigns were designed to penetrate top-tier companies.
We successfully managed to get sales opportunities with some of the world best known companies like: KMPG, Adidas, Canon and Quooker, making this a very successful campaign.
This new initiative is aimed at helping women get further ahead in the corporate world, and empowering women to take on top positions.
When we were approached by this client, they started at zero.
They had no clients, and were just finished building the first version of their accelerator.
We knew their target market consisted of large, relatively harder-to-penetrate corporate companies.
A more custom strategy was necessary to get to the desired outcome.
Instead of our famous high volume high deliverability outbound campaigns, we decided a small-scale, laser-targeted, and hyper-personalized approach would yield the best results.
We started out by confirming what our clients’ Ideal Customer Profile (ICP) was, i.e. what the characteristics of the companies and people were that they really wanted to have as customers.
With this information, we started scraping the web with our internal tools, building lists of companies that would fit their ICP.
Next, we were able to extract and verify the contact information of all relevant decision makers in key departments that we wanted to target.
Congruent with our plan to send less volume but better targeted, and more personalized emails, we build a smaller sending setup than usual.
Due to the chosen approach we gathered more datapoints on each prospect to create more personalized campaigns.
Since we were targeting prospects in large corporates, with stronger spam filters, we needed to have excellent email deliverability.
We achieved this by our load balancing method in combination with a low volume approach.
We put our "small-scale, laser-targeted, and hyper-personalized approach" to work and started sending several small batches of highly personalized email scripts to Human Resource Managers in key accounts.
The results were overwhelmingly positive, so not much optimization had to be done in this instance.
Due to the low sending volume, no spintax was used in the outbound campaigns.
We closely monitored deliverability of each inbox on all major ESPs (Email Service Provider’s).
Meaning that the moment one of our inboxes was not landing in gmail, hotmail, outlook or other email platforms anymore, we were notified and could take that inbox out of our campaigns, and replace it by backups.
Before working with us, this Corporate Accelerator had no clients, no revenue and no predictable client acquisition mechanism.
After our partnership we've switched this 180 degrees, and:
