13 Reasons Why You Should Hire An Outbound Lead Generation Agency

13 Reasons Why You Should Hire An Outbound Lead Generation Agency

Thinking about hiring an outbound lead generation agency? We lay out 13 compelling reasons why you should.


We’ll start by stating an obvious fact: we’re an outbound lead generation agency, and it’d be in our best interest to partner up with you. Here’s another fact: we’re not the only ones on the market.

But this article is not about us or our competitors. It’s much more about you and your competitors

More specifically, it’s about how teaming up with an outbound lead generation agency can be one of the best decisions you can make to reach your customers before your competitors do.

Read on to find out why, as we list 13 reasons why you should hire an outbound lead generation agency.

1. Access to A Wider Pool of Prospects:

An outbound lead generation agency can significantly increase your reach by letting you tap into a wider pool of potential customers. This means that they can help you reach a larger audience and generate more leads than you could on your own.

2. Test and Penetrate New Markets:

Even better, they can help you test and penetrate new markets. By going to your customers on your behalf, instead of waiting for them to come to you, outbound lead generation agencies give you the freedom to be selective with who you target and how much you decide to spend on targeting specific segments.

3. Getting Leads Without Lifting a Finger: 

Outsourcing your lead generation to an agency will free up your time so that you can focus on other aspects of your business. 

Since the agency evaluates prospects’ initial interest, it takes a huge load off your sales team which would no longer need to waste time on prospecting. They can instead focus on scheduling meetings and closing deals.

It’s not just about relieving your sales team: when you outsource your lead generation to an agency, you can devote your time and effort to your core competencies and business functions. Focus on growing your business and don’t worry about enthusiastic leads coming in!

Guy on the groud thinking about how an outbound lead generation agency is generating leads for him without him having to do anything

4. Guaranteed Expertise: 

An agency will have a team of experienced professionals who know how to generate leads effectively and efficiently. This means that they can help you generate better quality leads at a lower price. But even more importantly, this means that they can provide peace of mind, knowing that your lead generation is in good hands.

At ColdAgency we understand how important peace of mind is, which is why we take communication seriously. 

From scouting out a potential lead, to the point where we hand you an excited soon-to-be client on a silver platter, we always run things through you before we’re starting any outreach or trying new scripts. 

We go the extra mile and gain your approval to assure you that what we do is safe for your brand and reputation.

5. Access to Tools and Resources: 

An agency will have access to a variety of tools and resources that you may not have. They can (and should!) have databases of consumers, web-scraping programs, and advanced AI-powered tools for finding new leads, contacting them, and assessing their interest.

These tools are so powerful, that if you’re not using them, you’re making one of the 7 most common mistakes in outbound lead generation.

And that’s another perk lead generation agencies can provide you: valuable insights. A good lead generation agency will not only generate leads for you, but also provide you with valuable insights into your own target market. They can help you understand your customers better and develop more effective marketing strategies if they have a good enough toolbox.

6. An Outbound Lead Gen Agency Gets You Results. Fast.

Simply getting results is often not enough. As a diligent business owner in today’s competitive online world, you don’t just want results. You want fast results. 

Mass-but-targeted outreach can do just that. By directly going to specific leads who are likely to convert and approaching them with well-tailored interest-piquing messaging, you can start seeing results faster than you’d expect.

Girl being fast, as fast as an outbound lead generation agency

7. Get In Touch With Key Decision Makers

As an added bonus, at ColdAgency we like to skip the corporate bureaucracy by directly approaching key decision makers in your target market. We put you in touch with the people responsible for giving green lights, so you can further shorten your sales cycle and start adding to your revenue straight away.

8. Proactivity: 

Being proactive is the name of the game. If you’re waiting for customers to come to you, you’re more than likely missing out on a wealth of clients who were approached by your competitors first. 

This is why we stress on “outbound” in “outbound lead generation agency”. The leads who have visited your webpage on their own have also probably visited your competitors’ webpages. 

But by taking the initiative and going to those leads, you are significantly increasing your likelihood of finding new business.

Think of all the potential customers who are facing a problem but do not know about your solution, and better yet, think of all the potential customers who are facing a problem without even realizing it – the same problem you are an expert at solving.

Those are the people we send your way.

9. An Outbound Lead Generation Agency is Guaranteed Cost-effective: 

Hiring an outbound lead generation agency will very likely be cost-effective for your business. By outsourcing your lead generation, you can save money on hiring additional staff or training employees on lead generation techniques. 

While you may need to invest in a lead generation agency upfront, it can save you money in the long run. This is because they can help you avoid costly mistakes, such as buying lists of leads that are not relevant to your business or targeting the wrong audience.

At ColdAgency, we think “will very likely be cost-effective” is not good enough. That’s why we guarantee you a positive return on your investment.

You read that right: we guarantee a certain amount of sales opportunities each month, calculated in a way that aims to cover our entire fee when you ONLY sign 1 new client. You literally can’t go wrong.

Great ROI on Outbound Lead Generation Agency

10. An Outbound Lead Gen Agency Allows You To Scale Your Outreach: 

An outbound lead gen agency can scale their services to meet the needs of your business. This means that as your business grows, they can increase their efforts to ensure that you are still generating quality leads at the pace to match.

11. Improved Conversion Rate:

Additionally, good lead generation agencies can improve your conversion rate. They can do this by providing you with targeted leads and helping you develop more effective marketing and sales strategies as your business expands and as you gain more data and insights about what works and what doesn’t. A lead generation agency worth its salt will effectively be your growth partner.

12. An Outbound Lead Generation is Flexible: 

An outbound lead generation agency is flexible and can tailor their services to meet the specific needs of your business. This means that they can create a custom plan that fits the unique goals and requirements of your company. Whether you want to test new markets, increase your market capitalization within segments you are already established and comfortable in, or increase or decrease your spending depending on your cash flows, a good agency will quickly accommodate.

Guy that is as flexible as an outbound lead gen agency

13. Results-Oriented: 

An outbound lead generation agency is results-oriented and focused on generating quality leads for your business. This means that they will work tirelessly to ensure that you are getting the best results possible from their services.

Whereas you may need to worry about a plethora of different things – they practically have only one task: getting you top quality leads. Granted, this is by no means a simple task. However, it definitely beats having to juggle half-a-dozen business functions (which is probably what your company is doing right now). 

By focusing on one task, something they should be experts at, they can effectively guarantee that the job will get done (as mentioned above, at ColdAgency, we take this guarantee literally).

Final Thoughts

We just listed 13 reasons why you should hire an outbound lead generation agency, and we’re sure there are at least 13 more. That being said, we hope this article has inspired you to consider hiring one to be your growth partner.

We know that making the decision to hire help can be tough, especially when the help will be responsible for such an important part of your business. But we also know that you won't regret it. More leads, that are of better quality, at a lower price – it doesn't get better than that.

If you’re still on the fence, though, we invite you to go ahead and schedule a free consultation with us. We'll be more than happy to answer any questions you have and to start sending a stream of excited clients your way.

13 Reasons Why You Should Hire An Outbound Lead Generation Agency